This is the first app I have bothered to review - because it's that good…
Since commencing business in 2001, I have used MYOB and found it too cumbersome (and expensive), moved to MS Excel spreadsheets; and now to Easybooks. The shift was prompted by wanting a portable solution to run on iPad.
Easybooks is proving to be a bit of a gem. The more I use it the happier I am about moving to it. I run cash-based accounting, but the app is equally good for accrual. I spend less time inputing transactions than for MYOB or spreadsheets which is my main bugbear, and the data backs-up to iTunes with a date stamp and/or by email. I have tried restoring from backups and am happy with reliability and stability.
At present I do not subscribe to the online syncing service, but will reconsider when the mac version is released (due January 2012). You would need to subscribe to online syncing if you use more than 1 iDevice ($31.99 for 6 months, secure but steep), so that changes from each device are merged. I don't need it and like to keep subs costs to minimum.
Reports are adequate, all I need. Would like to be able to customise reports in future mac version. Would also be good if transactions could be imported from file in mac version. I think if these 2 features are included then I would be close to iHeaven.